Primary Recommendation

Moonpig Group - Online card manufacturer smashes forecasts out the park

April 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

When Jeff Bezos created Amazon in 1994 it originally just sold books online and in spite of giving himself a 3 in 10 chance of success, sales breached US$1bn for the first time in 2001. Although profits were initially held back by his ground breaking strategy of selling unrelated products, such as electronics, movies and groceries, through the same website, this strategy was so successful that sales soared to US$386 bn and profits of US$21 billion in 2020, while the shares, which could be bought for just US$2 in 1997, are now worth an incredible US$3,159. I mention this because I think comparisons could at some point be made with Moonpig, the online greetings card and gifts retailer, which listed on 5 February at 350p. Ostensibly, its m ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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