Primary Recommendations

Pets at Home - Up-selling to 7.6m active customers yields 9x spend uplift if all services taken!

April 2023

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Former boxing heavyweight champion Mike Tyson once said, “Everyone has a plan until you get punched in the face” and for Pets At Home, the UK’s largest retailer of pet foods, accessories and petcare, that punch came in 2018 when discounters such as B&M encroached on its turf. PETS’ response was to up its game, reducing its pricing differential while investing in its proprietary data capability to market to customers on a more personalised basis. That has led to the establishment of a new VIP Club (almost doubling to 7.6m active members since ’18) through which it up-sells things like pet grooming and insurance while creating stickier revenue streams through subscriptions for pet food, disease prevention (anti fleas, mites, tic ...

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Pets at Home (August 2024)

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Pets at Home (August 2023)

Pets at Home (February 2020)

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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