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Bonmarche - First price right price policy delivers strong results

August 2014

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • BON
  • Price:
  • 275p
Bonmarche's first maiden results as a listed company were slightly ahead of forecast. The ladieswear retailer, which targets female customers over the age of 50, increased revenues and pretax profit 12% and 85% respectively to£164.3m and £11.2m. This was helped by the “right sizing†of its estate (pruning the loss-making legacy outlets) as well as increasing market share. Key to its success is its first price, right price policy, which prevents the need for too many sales, while it is also benefiting from new refit concepts and improved product mix for dresses, tops and accessories. Other store-based initiatives, such as installation of shop based mannequins and seating in changing rooms, has also improved the shoppers experie ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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