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Secondary Recommendation

Dunelm - Homewares firm prices low and still beats forecasts

December 2008

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • DNLM
  • Price:
  • 144p
Amazing as it might seem Dunelm, which specialises in selling homewares through out-of-town superstores, is a retailer whose latest trading update beat expectations, leading to the unusual sight of brokers actually upgrading their forecasts. The company was founded in 1979 as a small market trader selling curtains in Leicester and from these humble beginnings has since developed a chain of 91 stores mainly in the Midlands and North-West, of which 78 are superstores and the balance high street outlets. Trading as Dunelm Mill these have prospered thanks to their convenient location, ample car parking and particularly their comprehensive range of 18,000 products, such as bedding, curtains, cushions, bathroom products, kitchenware and ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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