Primary Recommendation

William Hill - Famous bookie still growing well in spite of credit crunch

December 2008

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

They say that in the world of gambling the house always wins and in the case of William Hill, one of the best-known bookmakers in the UK gaming industry, this is certainly true. The company, which operates a chain of 2,300 betting shops making it the second largest behind only Ladbrokes, has benefited from a number of favourable events in recent years, including the introduction of the National Lottery and off site play such as phone betting and gambling over interactive TV channels. This has gradually changed Joe Public's perception of betting from something that was frowned upon and condemned to an acceptable and mainstream pastime and has helped William Hill establish a fine record. Gross win (the amount bookmakers retain from wagers ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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