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Secondary Recommendation

Dunelm - Another big profit upgrade for homewares firm

December 2009

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • DNLM
  • Price:
  • 399p
One of the more startling effects of this recession has manifest itself in the world of retailing where a clear divide has emerged between the large number of losers and an elite handful of winners, with a good example of the latter being Dunelm, which operates a chain of homewares stores. Like all great ideas the Dunelm formula is disarmingly simple and based around a cost base that is lower than the competition and a product range large enough to attract all tastes, a strategy not dissimilar to the pile-it-high, sell-it-cheap method employed by successful supermarkets, such as Tesco. Indeed, in the same way that Tesco started to really wipe the floor with the competition during the last recession of the early 1990s, Dunelm is do ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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