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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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ASOS - Over £600m investment in new capacity will boost eps

December 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ASC
  • Price:
  • 3154p
Asos, which describes itself as, “an online retailer for fashion-loving 20 somethings around the world,” provides happy memories for TMI as I first wrote about the shares way back in August 2004 at just 52p and a market cap of a paltry £36m compared with the current 3250p and £2.6bn, respectively. I had just returned from my Honeymoon (a cruise from Fort Lauderdale to the Bahamas and Virgin Islands was the highlight) and given time was short my boss had kindly fixed up a meeting for me with founder Nick Robertson on my return.Originally founded in 2000, As Seen on Screen, as the company was then known, was a pioneer in spotting a connection between fashion and the British love affair with the “cult of celebrity” and Robertson devis ...

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ASOS - Online fashion retailer in major expansion push (November 2006)
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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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