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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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DFS Furniture - Red-blooded retail contrarian play sees orders bounce

December 2022

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • DFS
  • Price:
  • 148p
Founded in 1969 by Lord Graham Kirkham, furniture retailer DFS is best known to investors for its roller coaster share price history during its first stock market listing, initially floating on a market cap of £270m in 1993 with just 21 stores and subsequently growing in clusters by ITV region. Share traders loved it because it carried little debt, allowing it to survive sticky moments, (think Princess Diana’s death in summer 1997 when consumers went on strike for months and the protracted aftermath of the dot com bust), although the share price took a dive. After being taken private in 2004 by the Kirkham family and then re-listing in 2015, something similar has happened again, with the cost of living / Ukraine crisis forcing the shares ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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