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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Secondary Recommendation

Ideal Shopping Direct - TV home shopping business smashing forcasts

February 2005

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • IDS
After notifying the market twice in the last three months that profits would exceed expectations, Ideal Shopping Direct, which sells home shopping products through digital television, is now expected to make a pretax profit of more than £4m in 2004, double what analysts were forecasting as recently as last September.   QVC-lookalike,Ideal Shopping, was originally borne out of humble beginnings as an off-the-page direct marketer in the 1980s, which was followed by a move into selling home products through mail order catalogues to consumers via inserts in newspapers and subscription magazines. However, Ideal recently ditched the "physical" catalogue business in favour of selling its products through the digita ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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