Secondary Recommendation

Cranswick - Sales of premium pork products soaring

January 2008

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

One of the most dynamic trends in the food sector has been the increasing preference among consumers to trade up to better cuts of meat and this has fuelled the emergence of Cranswick (FT sector: Food & Beverages) as one of the most consistent growth stocks in its sector. Cranswick’s original business involved the production of pig feed and pig rearing but this was always too volatile and in a classic case of thinking outside the box chief executive Martin Davey diversified into the related but far more exciting area of premium pork products. These now account for over 95% of its business and have driven up Cranswick’s pretax profit from £5m to £32.5m over the past nine years. Cranswick’s transf ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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