Primary Recommendation

Card Factory - Greetings card firm enjoys huge gains in market share

January 2015

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

One of the key themes of recent years has been the culture of thrift, which has brought about huge success for specialist value retailers, with TMI favourites, Poundland and B&M giving the likes of Tesco a major fright while Sports Direct’s aggressive approach led directly to the collapse of JJB Sports.Another newcomer blazing a trail of growth is Card Factory, one of the UK’s largest specialist retailers of greetings cards, which are predominantly sold at prices ranging from 59p-99p. Since 2004 Card Factory’s growth has been on a tear, expanding its share from 5% to 37% by value and it probably takes responsibility for sending market leader and former AIM stock Clinton Cards into administration in 2012.< ...

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Card Factory (June 2017)

Card Factory (March 2017)

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Card Factory - â€œ30% of market cap to be returned to shareholders by 2023,â€ says broker (November 2015)

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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