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Monstermob - Competition bites

July 2004

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • MOB
The shares were thumped after Monstermob released a disappointing trading statement covering the first five months of the year.  Thegroup has experienced unexpectedly fierce competition with many rivals pursuing aggressive, price led advertising campaigns, which Monstermob views as unsustainable.  This, along with its decision to write-off the £650,000 of costs associated with the launch of its new products, such as SEEMEE and Jet Set Club, means that this year's profit will be below expectations. The one bright spot is that Monstermob's subscriber base has increased to 220,000 and is on course for 250,000 by the end of June.   Weoriginally tipped Monstermob because of its ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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