Secondary Recommendation

YouGov - Fast growing online market research play

July 2006

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

YouGov, which is best known for its opinion polls at election time, has seemingly appeared from nowhere to become a major force in the world of online market research. The company has attracted quite a following since it floated in April last year at 135p, while latest forecasts point to pretax profit soaring from £0.7m in 2004 to £3.5m this year and £4.3m in 2007. With its market cap having swollen to £57m, it is now within the radar of several small cap funds, who are likely to appreciate the fact that it operates in a global online market research industry which has quadrupled in size to US$1.6 billion over the last five years. YouGov makes its money from three segments, the biggest being the provision ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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