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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Superdry

July 2018

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SDRY
  • Price:
  • 1285p
An unexpectedly challenging Q4 update for the three months to 28th April knocked the shares back. Total sales rose 12% to £254.4m with a good result for wholesale (+27.1% to £128.6m) and e-commerce, which grew 18.2% to almost £40m. However, store sales fell 6% to £86.1m, which was blamed on snow in March and lower year on year average temperatures at the start of the spring / summer season. That was despite average retail space increasing13.5% to 1,175m sq. ft.This, alongside delays in opening six of its US stores (causing a £3m loss), means financial guidance has changed with gross margin for FY’18 expected to drop 200 basis points, due to a higher mix of lower margin (but capital light) wholesa ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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