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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Brand Architekts - Personal care consumer brands group looks dirt cheap

June 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • BAR
  • Price:
  • 175p
With consumer confidence rebounding as hopes for a return to normality grow, I think Brand Architekts, which owns a portfolio of challenger brands in the haircare, facial skincare and bath & body segments, will turn out to be one of the better “re-opening trades” as the year progresses. Brand Architekts is a carve-out from former AIM-listed Swallowfield, originally a contract manufacturer of personal care and cosmetic products on behalf of global brand owners and retailers. In order to benefit from “double margins” (manufacturer-to-retailer-to-consumer), Swallowfield had acquired the privately owned Brand Architekts for £11m in 2015, which brought in the team behind the meteoric success of the ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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