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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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ProCook

March 2022

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • PRO
  • Price:
  • 151p
Useful relative strength has seen the shares move within an inch of highs. ProCook’s critical Q3 saw “vibrant trading in tricky conditions,” says broker Peel Hunt. Store (two-year) like-for-like sales of +52% were remarkable given Omicron disruption to footfall while online sales only fell 5% year-on-year despite the strategic move to take products off Amazon as it switched to more profitable own website. One reason for doing this was to be able to market to existing customers better and encouragingly, repeat purchases rose 4.5%. Management’s expectations being unchanged has become the “new beat” as ProCook has had to absorb higher shipping costs, although there’s no issue with stock availability. Peel has left eps forecasts ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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