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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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ASOS - Fast growing internet retailer of celebrity fashion

May 2004

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

With the trials and tribulations of David and Victoria Beckham monopolising the front pages of virtually every newspaper and magazine in Britain it seems that the cult of the celebrity is very much alive and kicking.  One company that is successfully exploiting this phenomenon is AIM tiddler, ASOS (market cap £15m), an online retailer of fashionable ladies clothing in the style of famous celebrities. ASOS, formerly asSeenonScreen Holdings, has reached the sweet spot all e-tailers dream of where breakeven has been passed and, with operational infrastructure in place, a large proportion of any future sales growth will fall straight to the bottom line.  Not surprisingly the shares have spiked, but still aren't expensive o ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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