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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Secondary Recommendation

ASOS - Online fashion retailer in major expansion push

November 2006

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ASC
  • Price:
  • 88p
In spite of a debilitating fire, which temporarily knocked out its solitary warehouse and distribution centre in the run-up to last Christmas, on-line fashion retailer ASOS (FT: AIM, Consumer Services) has gone from strength to strength, with its latest trading statement attracting a fresh wave of buyers. ASOS is making a mint out of the so-called cult of the celebrity, a trend which has swept throughout the UK and shows no signs of fizzling out. Its principal business is to sell fashionable ladies clothing and accessories in the style of famous celebrities to women aged between 16 and 34 from its website, www.asos.com. Demand for its merchandise is triggered by film, television programs and lifestyle magazines, which showcase the ...

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