Primary Recommendation

S4 Capital - Digital advertising agency to increase profit from £31m-£108m between FY19-22

November 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

I’ve always had a soft spot for 1980s beer commercials such as Fosters, where Australian comic Paul “Crocodile Dundee” Hogan consoles a broker whose shares have fallen 20 pence by donating the change from his pint; or burly snooker referee Len Ganley who crushes the cue ball into dust after it’s accidentally whacked into his stomach by former champion John Spencer, after which his partner Terry Griffiths says, “I bet he drinks Carling Black Label.” Those halcyon days of big budget “spray and pray” TV adverts are long gone, of course and in their place big brands typically rifle shot consumers by targeting their demographics, geography, interests and behaviour. Digital advertising has made this all possible and is expected to incre ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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