Primary Recommendation

Boohoo Group - Online fashion retailer sees sales soar during lockdown

October 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

One of our most successful recommendations at TMI has been ASOS, the online king of fashion selling over 850 brands as well as its own to the UK, Europe and US. Originally called As Seen on Screen, the company had spotted a connection between fashion and the British love affair with the “Cult of Celebrity” and sold items that were worn on film or TV by celebrities, such as Tom Cruise and Victoria Beckham. TMI first highlighted ASOS at just 52p in August 2004 and the price has since soared to the current lofty 4909p on the back of pretax profit soaring from £0.6m to a peak in 2018 of £102m. I mention ASOS because the subject of this article, Boohoo Group, is similar and sells cheap online clothing to young people b ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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