Primary Recommendation

Mulberry - Leather accessories brand makes stunning comeback

October 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Most consumers purchase items because of the brand name and the pandemic has shown how brands can make it even through challenging times - you only need to look at the recent profit beats from LVMH, which owns Birkin, the most expensive bags in the world or WSOG, which sells a range of luxury watches. Consumers are consistently aligning themselves with brands that make them feel good, making them worth more. Some luxury brands are genuinely timeless, such as Hermes and Cartier, and Mulberry was the newer kid on the block, targeting a core market of upper-middle class females with a range of leather goods. In the early part of the last decade, the company managed to successfully change its image from a domestic luxury brand to a gl ...

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SCS Group - Sofa and flooring retailer on ex cash PE of only 5.6

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Mulberry - Gross margins soar 8.1%! (August 2022)

Mulberry - Trading ahead of expectations (May 2022)

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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