Secondary Recommendation

Watermark - Acquires rival at give away price

September 2002

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

If you've ever travelled on a long haul flight then you've probably used the comfort kits, supplied by Watermark, the specialist outsourcer to the airline industry. Established in 1985 as a specialist marketing and communications provider Watermark enjoyed stellar growth between 1996 and 2001, following a strategic switch to designing and distributing branded accessories and unbranded consumables for long haul airline operators. During that period, Watermark had remarkably grown annual operating profit and sales by 32% and 22% compound respectively. Even the 11 September attacks did not slow the pace. Although the share price initially nearly halved from 97p to ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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