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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Primary Recommendation

ASOS - Rocketing share price

September 2004

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ASC
Over the month we met up with Nick Robertson, chief executive of ASOS, a fast-growing on-line retailer of fashionable ladies clothing in the style of famous celebrities, at its head office in central London. We first highlighted ASOS in May when the price was 21.5p and in an apparent flashback to the wild dot com days the shares have spiked almost vertically to a high of 68p before the recent pullback. This euphoria partly reflects the fact that it has reached the nirvana like state all e-tailers dream about, where breakeven has been passed and with operational infrastructure in place, a large proportion of future sales increases will fall straight to the bottom line.   Latest forecasts from broker, Seymour ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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