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Primary Recommendation

Domino’s Pizza - Pizza delivery firm benefiting from recent floods

September 2007

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • DOM
  • Price:
  • 258p
The irony of the recent floods in some parts of the country is that they have played right into the hands of Domino’s Pizza, the master franchisee in the UK and Ireland of the world’s leading pizza delivery brand. Not that Domino’s needs divine intervention, in fact quite the opposite. The company, which has a happy knack of doing the simple things well, such as milking its strong name recognition and backing this up with keen customer service, has expanded so successfully that the competition have paled in comparison. And most importantly, its shareholders have received full bang for their buck with pretax profit increasing almost eight-fold in the past seven years. The key to this remarkable purple patch continuing lies ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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